IAEA makes products that form an animation when placed one after another on a timeline. Each single product is made in Amsterdam by the designers. The label is making small runs of their products which are used to be communicational objects in their art work. The art work consist sculpture, video, photography and fashion design to question conventional codes of fashion. Fashion and jewellery are used as communicative devices to discuss social relevant themes such as mass productions.
To avoid to work for a demanding market the designers make only a certain amount of products. In this way an offer is created inspired by the idea of knowing how much products exists, each product is numbered in and forms a group.