THE FUTURE ISSUE
For the Future Issue installation, Gerda Postma and Piet Langeveld teamed up and embarked on a month-long research on behalf of Subbacultcha! They were both inspired by the ideas of tools, manual work, and contemporary digital media. Gerda has a background in Fashion Design and Communication, Piet in Fine Arts and Performance. Both of them took as an intellectual starting point for this work a classic theory by the philosopher of technology Ernst Kapp:
“Even back in the Stone Age humans used basic tools. The hand axe (stone tool) was used on several occasions. Such tools were, in a certain sense, extensions of the human body. Ernst Kapp coined the term “organ projection” or “Organprojektion” (a hammer, for instance, as an organ projection of the human arm). It is man who can use a hoe either for the work in the fields or as a weapon. A hoe is neither good nor bad. The same goes for the car, the computer, nuclear plants, bio-technologies, rationalizations, etc.”
(source: http://homepages.thm.de/~hg54/mmk_2005/script/technik.htm, our translation)
Inspired by this theory, Gerda and Piet further pursuit the idea that humans are determined in their past and future evolution by the materials and objects they use. In respect of recent technological advances it is interesting to see that physical matter disappears and tools are increasingly translated to the virtual realm. As a result of digitization and computerization, many of our tools do no are no longer tangible. Based on this observation, the installation features a series of virtual and physical objects, made to investigate movement and the intersections between the physical and the virtual realms.
The resulting work shows a combination of handmade and digitally crafted products. Besides, it explores various ways of displaying such products. The first part of the installation consists of a series of copied stones mounted on a levitation display that lets them float in the air. The second part is, aside from that, a series of sticks inspired by the ideas of organ projection, shamanism and the modern building supplies store Praxis. The third part features a series of ten dresses with a digital print on their front. Each of the prints shows the same objects and motifs, but in a slightly altered position or state. An animation, which is part of the installation, shows a model wearing one dress after another in stop motion. Hanging on a rail in the exhibition, the ten pieces look like mere copies of one and the same dress. In the animation, however, the slight alterations of the prints give the illusion that the objects printed on the dress are in continuous motion. As material objects, the dresses appear as static, identical mass products. In the digital animation, they reveal their dynamic natures. The product, in this case a dress, extends into the digital realm.
Subbacultcha! has published a publication of the project in an edition of 2000 pieces.
The ambitious experimental setup of the Future Issue was enabled by the helping hands of Andres Lovo, Chris Meighan and Michal Avraham.
The Future Issue is made possible by Subbacultcha! and Amsterdams Fonds voor de Kunst.
Art direction: Piet Langeveld & Gerda Postma, Rocks: Michal Avraham, Displays: Andrés Novo & Chris Meighan